Become a Fifth Principle Learning Organization

Is your cooperative on the path to success? Find out by completing our short assessment. Or schedule a free 30-minute consultation to discuss the Fifth Principle Strategy and the SMART Learning for Business Success methodology

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Trusted by industry leaders who have created a culture of learning in their workplace.

Fifth Principle Learning Cooperatives Will...

Organize the community and provide a way to capitalize on its own business, meet unmet needs, and return economic benefits of the business back to the community.

Engage the community and secure committed patronage from consumers.

Strengthen infrastructure, harness healthy competition and protect the community from monopoly abuse.

Dictate the direction of the local economic market.

Expand the Reach of Your Cooperative or

Start a New Cooperative


Start a Cooperative

  • Do you need access to a team of experts to guide you through the process?

  • Do you have access to the resources you need to start your cooperative?

  • Can you sustain the vision, develop top talent, and nurture community involvement?

Solve Community Problems

  • Is there an issue in your community that has been challenging to resolve?

  • Would you like access to a team of experts to guide you through the process of solving those issues?

  • Do you have access to the resources you ended to solve the issue?

  • Can you sustain the vision, develop top talent, and nurture community involvement?

Develop your Team

  • Do new members of your team enthusiastically embrace cooperative values?

  • How have you been able to improve and maintain your ACSI (American Consumer Satisfaction Index) score?

  • Does your team communicate effectively?

  • Does leadership at your cooperative embrace a servant leadership mentality?
  • Do you have the resources to prepare new Cooperative Board Members for governance responsibilities?

The Fifth Principle
uses the SMART Learning for Business Success methodology, a practical applied mentoring & implementation program built to support cooperatives learning endeavors. The SMART Learning for Business Success method is the best way to develop the knowledge, skills, and attitudes needed today and in the future to ensure that cooperatives remain a vital resource for economic development.

Over time, employers have found that the primary attributes missing in their employees are:


Problem Solving


Team Building


We call these the Ambitious Quotient (AQ) ™ attributes. As the economy evolves, it will be even more imperative that organizations of all sizes and structures have employees with these attributes. These five attributes are not built overnight. They cannot effectively be taught in classrooms or through online learning modules alone. They must be honed through the work people do every day. They need to be taught within the context of work. SMART Learning for Business Success, our project-based learning program, provides employees the opportunity to shape our cooperatives and thrive in turbulent waters. More than ever, we will need people who can think out of the box, solve complex problems, and demonstrate resilience in the face of significant challenges. We delve into a root cause analysis with the sole intent of creating positive solutions that move us forward. We NEED ambitious people who demonstrate the Ambitious Quotient (AQ) ™


When working with cooperatives, we have found that they are all in need of a boost in Education, Mentoring, and Vision. Our SMART Learning for Business Success program has been structured to remove the overwhelm by providing you with access to a TEAM of experts that will guide you in implementing our proven method that will allow you to focus your TIME on only the most important (and meaningful) areas of your vision. In the SMART Learning for Business Success program, we will build a repeatable, predictable, and measurable social networking and educational model that has a proven return on its value with:


Our educational model will enable cooperative members to demonstrate cooperative values and Ambition Quotient (AQ) ™ attributes. We review what cooperatives were and what they are now. From there we work to ensure your cooperative has what they need to thrive.


We connect visionary cooperative groups with existing expert cooperatives to grow the influence of your cooperative in your community.


We help you define your vision and provide you with a TEAM to implement it.

This is for you if...

  1. You have an existing cooperative and want to extend its reach.

  2. You want to make your cooperative into the engine that drives economic prosperity in your community.

  3. You are frustrated with the ‘us versus them’ mentality when it comes to solving problems and want to create a cohesive team.

  4. You do not know where to start.

  5. You do not have the resources to solve this problem.

  6. You need an educational resource that promotes the cooperative values and Ambition QuotientTM attributes at your organization.

  7. Your organization needs learning and educational resources to help it function at its best.

How do I become a Fifth Principle Learning Cooperative?

Our social learning and networking platform provides a way to expand the reach of your cooperative in your community. We have three options within our Fifth Principle program that will enable your organization to find success.


Do It Yourself

We provide you with a series of self-study learning exercises accessible online. You can complete the exercises at your own pace to learn how to expand your cooperative’s reach and nurture ambitious employees. You will retain lifetime unlimited access to these exercises and modules with all three options.


Guidance & Assistance

In addition to the exercises in our academy, this option provides you with an advisor and mentor to support your success. , Your advisor goes through the process with you and we connect you to experts and resources in the area where you want to expand your reach. This reduces your learning curve and provides you with resources that enable success.


Team Augmentation

If you don’t have the resources to implement your vision or aren’t sure where to start, this Partner option gives you the team and resources you need to expand your reach while still instilling cooperative values and Ambition Quotient (AQ)™ skills in your workforce. Our team takes your vision and implements it for you.

Our Promise

  • We will help you clearly define your vision and learning goals, provide you with a proven framework for achieving those goals, and provide guidance and keep you accountable to reach those goals.

  • We will help you clearly define your vision and learning goals, provide you with a proven framework for achieving those goals, and provide guidance and keep you accountable to reach those goals.

  • We will help you get laser-focused on the vision you have for your cooperative and how to market it and educate key stakeholders to achieve success.

  • We will mentor and guide you only telling you what you need to know so you don't waste your time on activities, software, and other things that won't provide a clear return on your investment.

Why go to it alone?

The very concept of a cooperative is people helping people solve problems and succeed! Join our team to engage with seasoned experts, a library of resources and learning to begin the cooperative journey or expand the reach of your existing cooperative. Once your cooperative has a foundation of experts and resources, the journey has only just begun. Now, sustaining the vision, promoting cooperative values, developing Ambition Quotient ™ skills are the next steps your Fifth Principle Cooperative needs to embrace with the SMART Learning for Business Success learning methodology.


"Let Us Build Your Trust First" GUARANTEE

In the first month of the Advisor and Partner options, we'll have four 1-on-1 meetings (weekly) to accomplish the following:

    Week 1: Onboarding

  • We'll get you all set up with folders, files, calendar, and additional resources.

  • Week 2: Define Success

  • We'll support you in defining and clarifying your vision to meet your goals!

  • Week 3: 12 Month Strategy

  • We'll create and define your specific strategy to reach your goals.

  • Week 4: Connections

  • We'll connect you to the resources and people you need to succeed.

After the first month, we'll either continue executing your strategy either alongside your team as an advisor and mentor or for you as your Partner team for the remaining months of your contract OR you can cancel our agreement and you'll walk away with your defined vision and strategy and continued access to our educational academy (online learning programs - a $1997 value). We do this to take away all the risk on your end so you can experience the opportunities we'll create together in this program!


If you'd like to lock in your spot, there are 2 options to join...

3 Month (Advisor)

$15,000 USD

$9,000 USD

12 Month (Partner)

$34,000 USD

$20,000 USD

3 Time Payment

$6,000 USD

$3,600 USD/month

12 Time Payment

$3,400 USD

$2,000 USD/month